Experimental Poetry has reinvented the act of reading and interpreting a poem. In this way, when confronted with a new project, the reader himself was challenged to react from a new sequential perspective: firstly, to contemplate the way in which the elements are arranged in the support, then to read the poem and, finally, to interpret it, considering the assembly of components arranged and the very symbology of the words.
This study aims to raise the potential of Experimental Poetry, namely when it relates to Graphic Design, its tools, and its creative capacity. Thus, we seek to understand how graphic designers, as a result of their specific training, can uniquely interpret and develop a set of experimental poems, taking into account their vicissitudes, techniques and culture, which are considerably different from those of a poet.
This study aims to raise the potential of Experimental Poetry, namely when it relates to Graphic Design, its tools, and its creative capacity. Thus, we seek to understand how graphic designers, as a result of their specific training, can uniquely interpret and develop a set of experimental poems, taking into account their vicissitudes, techniques and culture, which are considerably different from those of a poet.
Therefore, here are some of the results of the various experimental poems carried out in the context of this project (Masters in Design). It continues to be a work in progress to inspire young designers to test and realize the typographic potential in a visual message.