This project represents the end of a cycle. During the course of the Masters in Graphic Design at Escola Superior de Media Artes e Design, an investigation and a practical project were carried out that could combine two very different themes: the practice of graphic design and experimental poetry. With a score of 18 and quite satisfied with the whole process, this is the result of a year of intensive work: an editorial project capable of challenging the reader to a new experience through our so traditional Portuguese proverbs.
Experimental Poetry has reinvented the act of reading and interpreting a poem. In this way, when confronted with a new project, the reader himself was challenged to react from a new sequential perspective: firstly, to contemplate the way in which the elements are arranged in the support, then to read the poem and, finally, to interpret it, considering the assembly of components arranged and the very symbology of the words. This study aims to raise the potential of Experimental Poetry, namely when it relates to Graphic Design, its tools, and its creative capacity. Thus, we seek to understand how graphic designers, as a result of their specific training, can uniquely interpret and develop a set of experimental poems, taking into account their vicissitudes, techniques and culture, which are considerably different from those of a poet.
