A modern children’s workwear brand created for curious kids that mum and dad will also love. Little Florence crafts durable and timeless pieces that celebrate the adventurous spirit of youth. With practical clothing and live programming led by experts in craft, Little Florence wants to inspire kids to embrace off screen living and get their hands dirty
In collaboration with Maybe Design Studio, we created a visual identity that would express all the characteristics of the brand, from childlike freedom, drawing, play, sport, nature, etc. To represent all these premises, I developed a set of illustrations that were used throughout all the brand's materials.
Brand Design / Illustration / Packaging Design/ Editorial Materials / Social Media Design / First draft of the Website
