marilui was born from a love story between me, Mariana, and my daughter, Luísa, who came into the world in April 2025 — one of those clichés that, because they are true, end up changing everything.
The marilui brand was conceived, structured, and fully developed by me, bringing together visual culture and design to create a truly original and deeply personal identity.
The entire concept of the project was developed from the ground up, from the brand’s visual identity to the design of the website itself. This project also explored Artificial Intelligence platforms, which helped bring the original pieces to life in three dimensions, revealing the true brilliance of the fusion between polymer clay and resin.
